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Marketing Associate (NSF I-Corps)
Support customer discovery and commercialization for an NSF-funded AI genomics initiative at GW.
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Marketing Associate (NSF I-Corps)
About the role
We are seeking a motivated GW student to serve as a Marketing Associate supporting an active NSF I-Corps customer discovery and commercialization initiative.
Work directly with a GW faculty-led innovation team developing AI-driven genomics software. This role focuses on customer outreach, brand positioning, and market engagement as part of an NSF-funded entrepreneurship program. This role begins as a volunteer position (~5-10 hours per week) and is intended to transition into a paid part-time position once commercialization milestones are achieved.
Responsibilities
- Support customer discovery interviews (biotech, pharma, research labs)
- Identify target customers and manage LinkedIn/email outreach campaigns
- Assist with branding, messaging, and positioning
- Contribute to website and marketing materials
- Conduct basic market and competitor research
Requirements
- GW undergraduate or graduate student
- Strong interest in brand building, product marketing, or biotech innovation
- Strong communication and organizational skills
- Interest in startups, entrepreneurship, and/or life sciences
- Background in marketing analytics or product management is a plus
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